Iconic sportswear brand adidas has pioneered a seamless melding of fashion and sporting functionality in recent years with its adidas Originals line. Feeding the zeitgeist’s penchant for ‘fashion sneakers’, adidas joins forces with the world’s most talked about innovators; from print pioneer Mary Katrantzou to singer-producer-designers Pharrell Williams and Kanye West, to create covetable capsule ranges of fashion-forward activewear and trainers.
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