Sustainability and style go hand-in-hand at Alternative apparel. Based in Los Angeles, the low-key label believes in social change and responsible manufacturing, producing a line of contemporary basics in innovative, eco-friendly fabrications – 65% of which are sustainable. Soft to the touch and universally flattering, Alternative offers guilt-free fashion that’ll make you feel as good as you look.

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Harvey Nichols now delivers internationally so you can enjoy shopping our fearlessly stylish brands wherever you are.


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