After finding it hard to stay in shape whilst juggling a career and family, Marcia Kilgore established footwear brand FitFlop in 2007. With a vision to unite fashion with beauty and health, she collaborated with expert biomechanists Dr David Cook and Darren James to create a pretty and practical sandal that would tone your legs as you walk. Offering more than just aesthetic appeal, FitFlops provide a range of orthopaedic benefits, claiming to relieve aching feet, alleviate back, pelvis and knee strain and tighten leg muscles.

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