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Juicy Couture

Californian friends Pamela Skaist-Levy and Gela Nash-Taylor founded womenswear brand Juicy Couture in 1997, expanding into sportswear, accessories, swimwear and sunglasses before the company was bought by Liz Claiborne Inc in 2003. Famed for the velour tracksuits that dominated in the early noughties, Juicy Couture is favoured by the young and carefree. The label has grown in recent years to accommodate a more fashion-forward, elegant approach, whilst still embodying its trademark zest for those who don’t take themselves too seriously.

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