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After studying at both Parsons in NYC and London's Central Saint Martins, Mara Hoffman launched her eponymous label in 2000. Making a name in alternative styles, she showcased collections through dance performances rather than conventional catwalks. In 2008, the New York-based designer expanded her range to include swimwear, giving her exotic designs a multidimensional element. Dazzling bohemian motifs in luminous shades of pink, orange, purple and yellow adorn playful bikinis, chic one-pieces and kaftan cover-ups, for the ultimate in poolside glamour.