Sass & Bide

sass & bide started life as a market stall on London's famous Portobello Road. With no formal fashion training, co-founders Sarah-Jane Clarke ('sass') and Heidi Middleton ('bide') work from the heart, their unique style providing a breath of fresh air. Initially a denim brand, the label has expanded into ready-to-wear, offering both laid-back casual basics and more luxurious styles. With a free-spirited design aesthetic and signature modernism, sass & bide is always one step ahead of trends, championing the obscure and the beautiful.

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