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We are delighted to announce the arrival of Einstök to the UK; an Icelandic craft beer that combines integrity, purity and extreme quality. Located just 60 miles (100 km) south of the Arctic Circle, Einstök - which means 'unique' or 'distinctive' in Icelandic - starts its process with the perfect foundation for brewing craft ales: the purest water on earth. The water starts its journey high atop the Hlíðarfjall Mountain, from where rain and prehistoric glaciers wash through ancient lava fields. From there, brewmaster Baldur Karrason unites it with the finest ingredients to deliver craft beer that is distinct and flavourful, yet deliciously refreshing and drinkable. Here, American and Bavarian craft come together to create the Viking version of the Pale Ale, where a mild, slight toffee and generous hop aroma flood this ale with taste, brewed harmoniously with nature's finest Icelandic water.