Promising you a ‘good hair day’ every day, ghd launched in 2001 and was instrumental in pioneering the straightened-hair trend of the mid-noughties, which is still prevalent today. Its groundbreaking stylers use high temperatures to smooth your tresses and tame frizz, with the latest models featuring patented 'tri-zone' technology that maintains the optimum temperature needed for speedy styling results on any hair texture. With the ghd range now including products for every hair type as well as hairdryers and brushes, you’ll wonder how you ever lived without it.

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