Nobody knows jeans like Donna Ida Thornton. Spurred by the success of her eponymous boutiques and extensive industry knowledge, she recently launched her own label, IDA, covering everything from classic skinnies to cool-girl culottes. The ultimate denim devotee, Donna understands exactly what her clients want and need from their jeans, and her own line channels this, offering timeless, everyday cuts and contemporary, trend-led styles.

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