From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY upgrades fragrance for a new audience, boldly redrawing its form, function and fabulousness.
The fragrance is exactly what its cheeky name suggests: a toy. And best of all, this actual toy is a real, fuzzy-faced teddy bear to hug and snuggle up with whenever you choose. Screw off its happy faced head and you magically find an atomizer built into the bear’s soft body. Spritz away and then set TOY back down on your vanity table, or toss him on your bedspread.
He is housed inside a realistic toy package, replete with clear plastic viewing window, bubble writing instructions to “Try Me” or “Touch Me” and the exact same back flap and hanging hook that are used to hang toy packages in every store around the globe. The fragrance itself features the scents of mandarin, cardamom and bergamot, with a heart of lavender, violet petals, and hawthorn. End notes of sandal wood, vanilla, mountain tree moss and acacia hit the woodsy notes that nod to this bear’s forest home.
Undeniably humorous, laced with wit and packed with fun, TOY is also revolutionary as a product launch. It offers a completely innovative way to package, show and sell fragrance. Most importantly, it represents another step in Jeremy Scott’s high-voltage journey at the House of Moschino, returning the brand to the spirited heights from which it was born.£8 per 10.00ml