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This March, Harvey Nichols hosts the exclusive global launch of OdeJo, the first fragrance from renowned former GQ Creative Fashion Director Jo Levin. She has collaborated with Jeff Lounds, one of the instigators of the cult fragrance brand Escentric Molecules, and award-winning fashion writer, Tim Blanks.
The Story of O is a story of one woman’s obsession...with a fragrance. It’s an insinuating approach to seduction, something subtle and new. “People like a bit of a tease,” says Jo. “I believe there’s a swing that way, away from the blatant, towards something hidden that slowly reveals itself.” That’s why renowned design team Michael Nash Associates has boxed OdeJo in pristine white banded in intense fluoro, elegant with a hint of the perverse. Lift the lid, and there’s an explosion of colour. “It’s like the opening of a kimono,” suggests Jo.
That sensual reverie is the essence of OdeJo: lily and Tahitian rose, warm and lingering, cucumber oil and blue sea kelp, fresh and vivid. Jo always wore O as an oil, so OdeJo comes as an eau de toilette and a rollerball, which
deepens the fragrance on the skin.
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