HARVEY NICHOLS ANNOUNCES ‘BEAUTY BAZAAR, HARVEY NICHOLS’
‘A Global Beacon of Beauty’
Harvey Nichols, the UK’s premier fashion, beauty and lifestyle retailer today announced details for a revolutionary new store, ‘Beauty Bazaar, Harvey Nichols’. This globally innovative beauty concept will provide the ultimate luxury beauty experience and the UK’s first, one-stop destination for all things beauty.
Scheduled to open late Autumn 2012, ‘Beauty Bazaar, Harvey Nichols’ will offer a wealth of products, brands and services housed within a cutting-edge, luxurious and opulent environment. Utilising an impressive 22,000 sq ft of prime retail space, the store will extend across three floors in the heart of Liverpool’s fashion hub – Liverpool ONE.
The Ground Floor will offer a diverse array of beauty, skincare and fragrance brands which will underpin what will be the ultimate, indulgent beauty experience. Established international brands including Chanel, YSL and Estée Lauder and exclusives to Liverpool; Tom Ford Beauty, NARS, Crème de la Mer and Shu Uemura will sit alongside the niche, new and contemporary, including M.A.C, Bobbi Brown, Jo Malone, Sisley, Laura Mercier, Shiseido, Dermalogica, Bliss and Escentric Molecules. A dedicated Beauty Personal Shopper will guarantee that customers receive the best advice for their individual beauty requirements.
The First Floor of the store will be dedicated to open treatment services, including Mark Woolley’s Electric Hair Lounge, a Blink Brow Bar and both a Lash and Nail Bar. Harvey Nichols Beyond Beauty, BeautyMART, Carita, ESPA and The Organic Pharmacy, all exclusives in Liverpool, will also enjoy dedicated areas within this space.
The star attraction on the First Floor will be an exclusive and lavish Champagne and Cocktail Bar, an all day destination in its own right. The floor to ceiling glass frontage ensures it will be the new place to see and be seen.
Take a dedicated express lift to the Second Floor for a more discreet range of treatments in designated private areas including, unisex waxing by STRIP and spray tanning, whilst Karidis MediSpa will cover more specialist services including teeth whitening, permanent makeup, botox, fillers and body contouring treatments.
Guaranteed to inspire, ‘Beauty Bazaar, Harvey Nichols’ will represent the UK’s only all encompassing, glossy beauty destination, that welcomes all customers to purchase their own piece of luxury.
Commenting on the announcement, Harvey Nichols Group Concessions and Beauty Director, Daniela Rinaldi, who is leading the development of Beauty Bazaar said,
“Beauty Bazaar, Harvey Nichols will be the first one-stop destination for all things beauty. This truly unique space, spread across three floors, will house the very best brands in the market, alongside the very latest services that will ensure grooming of the highest level, all within the convenience of a single space.
Globally, this will be the first time international and premium brands will be housed within such a luxurious environment, anchored by a fabulous Champagne and Cocktail Bar, to ensure that Beauty Bazaar is an experience like no other. We have created a true lifestyle experience where guests can meet friends and appreciate beauty in an aspirational, educational and service-driven surrounding.
This new direction in retail will return beauty to the luxury proposition that the category once enjoyed; a feel-good experience that will deliver the very best collection of prestigious, niche and exclusive brands and services.
Harvey Nichols has long held a reputation for delivering innovation within the beauty arena; we were first to the market (in the UK and Europe) with M.A.C, Shu Uemura and Trish McEvoy, all game-changers who fundamentally impacted the cosmetics industry. The concept of ‘Lifestyle Beauty’ was also borne via Harvey Nichols with the launch of both Aveda, the first of its kind, and Harvey Nichols’ own Beyond Beauty – a concept which introduced to the UK customer exclusive derma and skincare brands retailed alongside their more natural counterparts. Harvey Nichols continues to pioneer the niche fragrance market with exclusive launches of Tom Ford, By Kilian and Escentric Molecules, that are now so successful for us as a business and within the industry in general.
Beauty Bazaar, Harvey Nichols is our latest innovation and will transform the beauty landscape. It will redefine luxury beauty and be the antidote to the commoditisation of beauty. The concept will allow customers the opportunity to be pampered and preened with the very best top-to-toe treatments available and provide access to the most important brands available in beauty.
From M.A.C, Tom Ford Beauty, Shu Uemura, NARS, Shiseido and Crème de la Mer, to YSL, Aveda, Origins, Elemis, Lancôme, Benefit, Carita, The Organic Pharmacy, ESPA, Clinique, Bliss, Dermalogica, Beyond Beauty and BeautyMART; Beauty Bazaar will be a democratic mix of the very best brands, products and services in the market.
It will be glamorous, exciting and energetic – a compelling beacon of beauty for all.”
Leading London-based graphic and interior design agency, Four IV, have been appointed to deliver this leading-edge retail space. Founding partner Chris Dewar-Dixon comments,
“Beauty Bazaar, Harvey Nichols is no ordinary destination. The concept has been entirely built upon glamour and sophistication; it will be an environment that inspires, with an overwhelming breadth of products and services to stimulate the senses. It will allow you to be you and help define what beauty means to you.”
Miles Dunnett, Head of Asset Management, Grosvenor Liverpool Fund, furthers this:
“Liverpool ONE is the perfect place for Harvey Nichols to launch such an exciting new concept. It sits at the heart of the most charismatic, passionate city in the UK, if not Europe, with an unrivalled love of all things beautiful. Liverpool ONE shares the same energy and outlook, and so we are very excited to be playing host to what is certain to be a sector-defining concept.
“Harvey Nichols’ choice of Liverpool in which to launch this concept is not just about the city’s character though; it is also a great reflection of just how highly regarded Liverpool has become by the very best brands.”
Joseph Wan, Chief Executive at Harvey Nichols, added:
“Last year, Harvey Nichols witnessed an extremely strong year of trading, which brought with it record profits, beating the previous high achieved in 2007/8.
Beauty is an extremely resilient category that is holding up well despite the downturn and the launch of this new concept has evolved from plans to find new avenues for innovative growth. Beauty is the last area in which people rein in their spending during difficult times and we are confident that this concept will be a success and provide us with the opportunity to exploit a gap in the market for standalone, luxury beauty stores.”
Harvey Nichols are very excited to be launching this ground breaking new concept in Liverpool ONE, it represents yet another first for Harvey Nichols.”
For further information, please contact:
T: 020 7201 8450
T: 020 7201 8448
About Liverpool ONE:
Liverpool ONE is one of Europe’s leading retail and leisure destinations, set in the heart of Liverpool City Centre. Built around the existing streets of Liverpool, the 1.65million sq ft contemporary open-air complex is a stylish must-visit for those who love to shop, eat, drink and relax.
Liverpool ONE includes over 160 stores, bars and restaurants, a fantastic 14 screen cinema, an indoor adventure golf course and a five-acre park. Stores include high street favourites such as Topshop, John Lewis, Karen Millen, Whistles and Reiss.
Peter’s Lane, Liverpool ONE’s designer fashion hub, is the home of big brand style. It plays host to brands including Jaeger, Whistles, Reiss, Hobbs, Jigsaw, Karen Millen and Flannels. It is also home to the new concept House of Fraser.com store and will welcome Harvey Nichols later this year. The boutique arcade is nestled perfectly within Liverpool ONE, neighbouring other big high street brands.
About Harvey Nichols Group:
Harvey Nichols was founded in 1831 and is today the UK’s premier fashion retailer, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food.
Harvey Nichols currently has stores in London, Leeds, Birmingham, Edinburgh, Manchester and Bristol in the UK, Dublin in the Republic of Ireland and internationally Riyadh, Dubai, Istanbul, Ankara, two stores in Hong Kong and coming soon, Kuwait. The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district. The store has a gross floor area of approximately 220,000 square feet.
In addition to its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of the London flagship store to create a Restaurant, Bar, Café, Wine Shop and Foodmarket which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols full-size stores.
Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful OXO TOWER Restaurant, Bar and Brasserie, with spectacular views of the River Thames.
In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the subsequent period of almost seven years remained as a listed company. February 2003 saw the return of Harvey Nichols to private ownership and Harvey Nichols Group Limited is now owned by the Hong Kong based retail magnate, Dr. Dickson Poon whose retail businesses extend to North America, Europe, Japan, China and South-East Asia.
Further information on Harvey Nichols can be found on the website www.harveynichols.com