Hello United Kingdom


Founded in 1949, ASICS began as Onitsuka Co. Ltd. – named after its founder, then Onitsuka Tiger a year later. After an initial run of sporting successes, including Olympic golds, the brand merged with another company to form ASICS. An acronym for the Latin ‘Anima Sana In Corpore Sano’, or, ‘a healthy soul in a healthy body’, ASICS continues to build on its predecessors legacy – one of innovation, quality and a passion to create the best products that all sport enthusiasts seek.

Before you switch...

It looks like you have something in your shopping bag, please note that items will not be transferred when you swap sites.

Cancel country change