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With a focus on modern urban living, Renzo Rosso founded Italian brand Diesel in 1978. In recent years, the brand has come to represent an entire lifestyle, having expanded from a unisex fashion label to include fragrance, homeware and even music technology. With several umbrella labels, including Diesel Black Gold, the brand is still most famed for its jeans and denim, as well as signature hues of red and black that are prominent in each collection.
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