Erdem

Known for his exquisite detailing and unique, innovative use of floral prints, Erdem Moralioglu's eponymous label celebrates colour, pattern and exaggerated femininity. Upon receiving his master's degree from the Royal College of Art, Moralioglu moved to New York, where he worked alongside Diane von Furstenberg before relocating back to London to launch his own label in 2005. His beautifully cut silhouettes and signature styling continue to evolve each season, with truly original printed silk tops, fitted skirts and sweeping maxi dresses that embody the brand's fresh outlook.

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