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Frame Denim

In 2012 four friends living across London and California joined forces to launch Frame with the aim of bringing together Los Angeles’ heritage in denim manufacturing with London’s cool Brit style. The result has since been championed by A-listers including Rosie Huntington-Whiteley and Karlie Kloss, who has collaborated with the brand. Expanding their wardrobe offering, popular styles such as Le Skinny jean have been joined by a full range that epitomises the founders’ belief in an effortless, restrained style.
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