Eponymous designer label JI OH was established following Ji’s studies at Central Saint Martins in London and Parsons in New York. The South Korean designer creates the most elegant clothes that riff on androgyny, subtlety and silhouette-play. A minimalist ethos gives way to imaginative shapes conceived in a neutral colour palette. Whether a shorts and blazer combination, an abbreviated shirt or a divinely cut gown, Ji Oh’s ready-to-wear is special yet wearable, allowing women to take centre stage without being defined by their clothes.

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