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Tiger of Sweden was founded in a small village on the west coast of Sweden in 1903, with a vision to revolutionise tailoring by taking suits to customers rather than waiting for them to seek them out. The brand redefined itself when the market for suits declined in the early 1990s, with a first collection of slim silhouettes and narrow lapels inspired by the British mod era. Today, Tiger of Sweden continues to take 'the suit out of the bank onto the street', with modern, minimalist and wearable designs.