Leandra Medine of The Man Repeller tells us why she's a sneaker convert
Leandra began blogging in 2009 and by 2012 she was receiving wide recognition across the industry. She was featured in Forbes Top 30 under 30 as one of the ‘most influential trendsetters’; The Man Repeller appeared in Time’s ‘25 Best Blogs of 2012’ and won ‘Best Overall Blog’ at the 2012 Bloglovin’ Awards. This was to be merely the tip of the iceberg…
How have sneakers made the transition into high fashion?
I can remember very distinctly being 14 and insufferable and hugely hating sneakers. This was chiefly because I hugely hated sports and to wear sneakers meant to wear a badge of initiation that came in the shape of any number of athletic balls. Fast forward two years, to the point of gentrification for Converse sneakers and subsequently the galvanization of Superga sneakers and you can find me at the beginning of a renaissance of forgone discomfort in the name of rubber-soles.
In the time since then, sneakers have come, gone and repeated that cycle several times but it was not until a surge in 2009, when Isabel Marant shrewdly strapped a wedge to the bottom of her iteration of the sneaker that they came back in such a grand way that five years later, we’re still facing the decidedly favorable repercussions of the trend.
While women may not be wearing heels beneath their kicks as frequently as they were, say, two years ago, there is a larger nod to the era of comfort, “normcore” if you will, that can be seen at the helm of such reputable design houses as Valentino, Rick Owens, Saint Laurent and Givenchy and it shows no signs of slowing down.
Then again, why would it when you can successfully pair comfort with what is as intricate, delicate and lavish as a Mary Katrantzou coat-cum-dress?
Five quick-fire questions
What’s your fashion fetish?
If you could time travel, where would you go and what would you do?
I’d go to the Red Sea and watch Moses split it, then I’d come back and write a post about it.
Your favourite secret spot in New York?
Not a secret, but the new Sant Ambroeus on Lafayette Street.
For or against ‘normcore’?
For the concept, against the name.
Finish the sentence: Sneakers are for…
…when you want to feel the best and most comfortable version of yourself.