Q&A

Victoria Sekrier is a model and the Stylist behind our new womenswear shoot

Victoria Sekrier left Russia for New York when she was 16 to pursue a career in modelling whilst also studying at the Fashion Institute of Technology and interning for Anna Sui. She relocated to London four years ago where she has also been working as a freelance stylist. This season she adds a touch of her magic to our floral fashion story.

What was your favourite piece from the shoot?
I liked the practicality of the Proenza Schouler backpack.

What item from your styling kit couldn’t you survive without?
Bulldog clips are indispensable.

What came first, your passion for clothes or your career in modelling?
I think my passion for clothes came first due to the lack of choice in post-communist Russia. I thrive on individuality and my inability to buy anything meant I used to make my own clothes.

What are your top tracks on your working playlist?
Anything from the likes of Electric Light Orchestra, The Zombies, T.Rex or Harry Nilsson will keep me going. Or 90s hip-hop…I have a really random taste in music!

What’s your beauty secret to staying close-up ready?
I never skip washing my face or brushing my teeth no matter how late I get home. My desert-island beauty products would be Liz Earle Cleanse & Polish and organic argan oil.

Which designers do you usually wear?
I mostly buy from Stella McCartney, Christopher Kane, Acne Studio, Marni, Jil Sander, Ann-Sofie Back and COS.

What’s the best thing about working in fashion?
The ability to realise your ideas with like-minded people.

What’s the worst?
Relentless politics.

Describe your style in three words:
Effortless, understated, menswear-inspired.

Who are your style icons?
I’ve never really had style icons. My personal style was built based on my experiences in life: my upbringing in Russia, cities I’ve lived in, people I’ve met and worked with in and outside the industry. It was certainly influenced by film characters or something I’d seen in magazines or books but there was never one person that changed it for me. I feel that the whole idea of personal style is that you make it your own rather than copy someone else.

Where are your favourite places?
My friend’s apartment in the old police building on Centre Street in New York, Restaurant Fraiche in Amsterdam, Café du Flore in Paris, Karaoke bars in Roppongi Tokyo and Banya No.1 in London for when I’m homesick.