BRITALIAWe've taken the best of Italy...
and the Italians aren't happy about it

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What's Britalia?

WATCH THE VIDEO

Those Italians are a passionate bunch, and with all the beautiful things they’re famous for, it’s understandable they’re
protective of their masterpieces. From fashion, beauty, food, wine and lifestyle, we’ve taken the best of Italy…
and they aren’t happy about it.

Taking inspiration from one of Italy's most famous movies, 'As You Desire Me’ (Come tu mi Vuoi) by Luigi Pirandello, our latest
campaign reveals what they're really trying to say through the modern art of dubbing. Think bad lip reading but with more style.

THE BRANDS

From the iconic houses you already know and love to a plethora of fabulous new fashion labels you need to meet,
we've brought in the best to celebrate Britalia. Spanning across Womenswear, Menswear, Beauty, Food and Wine,
Britalia will also mark the exciting reintroduction of lifestyle homewares into the Harvey Nichols edit in our Knightsbridge flagship.

THE WINDOWS

Our world famous windows have been given an Italian makeover, ready for a Britalian christmas. Each window has been turned into an Italian fanatsy, complete with Roman columns and huge, draped curtains. It's taken a whopping 1500 hours to install the Knightsbridge windows, as well as enough steps taken to get the team to Milan and back, a huge 1560 miles!. The windows also feature 100,000 balls, 1300kg of scrunched up paper, 700 hand-painted stars and 500 litres of paint for our hand-painted marble. There's also an extra-special nighttime twist; an explosion of neon colour after dark, it's a sight not to be missed.


THE LAUNCH PARTY


We kicked off Britalia in true Harvey Nichols style with a spectacular party in our Knightsbridge flagship. The style seekers were out in force, dancing to beats by DJ Nate with free-flowing bottles of Harvey Nichols Prosecco – which is now DOCG rated don’t you know – as well delicious nibbles, including sweet potato cannelloni with truffle, ricotta honey and thyme and Italian spicy meatballs with pomme purée and porcini sauce. Martini were also on hand to take over the bar with a stylish cocktail menu featuring the favoured Italian tipple.

READ MORE

1. Jasmine Guinness and Gemma Chan
2. Jack Whitehall
3. Lapo Elkann
4. Sia Bennet
5. President Michele Scannavini and the Vogue Italia team
6. Pandora Sykes
7. Martha Ward
8. Ambassador Pasquale Terracciano, Stacey Cartwright, William Fox-Pitt
9. Laura Jackson

EXPERIENCE BRITALIA INSTORE

Indulge in the Italian way of life with our exciting line up of events that will take you right through to christmas. From Italian-inspired cocktails to coveted beauty masterclasses with a Dolce Vita twist, there's plenty to see, eat and do.
Come join the party!

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