Spring Summer 2008
Fashion Statement Advertisement Spring/Summer 2008 - Menswear
Fashion Statement Advertisement Spring/Summer 2008 - Beauty
Fashion Statement Advertisement Spring Summer 2008 - Womenswear
The creative idea behind this campaign is to demonstrate the impact that Harvey Nichols products have on other people, and the statement that clothes from Harvey Nichols make about a person.
This impact is physically illustrated by three metre wide inflatable, specially constructed speech bubbles, which spring from a Harvey Nichols product and literally knock people to the ground.
The 'Seven Sins' Envy Advertisement Spring Summer 2005
The 'Seven Sins' Vanity Advertisement Spring Summer 2005
The 'Seven Sins' campaign positions Harvey Nichols as the ultimate fashion store but also as the place to come and indulge yourself, your fashion fantasies and all your wicked desires.
Fashion and therefore Harvey Nichols, is all about being tempted. Temptation of course leads to sinning and there is no better place to indulge your wicked desires than Harvey Nichols.
The campaign runs as double page spreads in fashion titles and national newspaper supplements. Each execution visually depicts one of the Seven Deadly Sins and links it to an appropriate department in Harvey Nichols. For Spring the advertisements will feature 'Envy' promoting Womenswear and 'Vanity' promoting Beauty.
