Autumn Winter 2006
Attraction Fashion Advertisement Autumn Winter 2006 - Menswear
Attraction Fashion Advertisement Autumn Winter 2006 - Womenswear
Attraction Fashion Advertisement Autumn Winter 2006 - Beauty
This campaign offers a unique perspective on the world of fashion, and a real truth about fashion lovers. People desire fabulous product because it changes how you feel and behave, and the way others behave around you.
Each advertisement features a fashion lover whose head has become a symbol of the power they hold over others.
Autumn Winter Sale 2006
Who Cheats Wins Advertisement Winter Sale 2006
Who Cheats Wins Advertisement Winter Sale 2006
Who Cheats Wins Advertisement Winter Sale 2006
In keeping with previous sale campaigns, we are positioning the Harvey Nichols sale as the ultimate sale that is so desirable that people will be competing with each other to get hold of the fabulous merchandise. It shows how fashion-lovers have started to turn on each other in the rush to get to the sale.
This time we are showing images of people that have been 'restrained' by other customers. The idea is that people are trying to stop others getting to the sale so they can get there before them to grab the best purchases.