Spring Summer 2007
Wonderful Life Advertisement Spring Summer 2007 - Menswear
Wonderful Life Advertisement Spring Summer 2007 - Beauty
Wonderful Life Advertisement Spring Summer 2007 - Womenswear
As with previous years, we have based the creative on a true insight about how and why Harvey Nichols customers love and buy our product.
This time the insight is about all the wonderful positive things that people believe will happen when they buy from Harvey Nichols. For example, if they wear our beautiful new pair of high heels they will get the gorgeous man of their dreams, or if they use Harvey Nichols Beauty products they will look even more gorgeous as time passes.
There are three executions - Womenswear, Menswear and Beauty.
Spring Summer Sale 2007
Helmet Advertisement Summer Sale 2007
Helmet Advertisement Summer Sale 2007
Helmet Advertisement Summer Sale 2007
In keeping with previous sale campaigns, we are positioning the Harvey Nichols Sale as the ultimate sale that is so desirable that people will be prepared to fight over the fabulous merchandise. The creative shows somebody eyeing up the products through various helmets, to protect themselves for the ensuing battle.