Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
This introduces the idea of the Harvey Nichols Foodmarket Catwalk Show, by depicting a typical paparazzi-style shot of the front row of a glamorous fashion show. However, instead of an actual catwalk we see that the audience are sitting in front of piles of farmyard straw. The audience are applauding and smiling - clearly enthralled by the 'Foodmarket Show' that has just stepped on to the catwalk.
Foodmarket Advertisement Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
Foodmarket Advertisement Autumn Winter 2007
The 'fashionable food' claim is being supported by newspaper advertising that promotes specific Foodmarket and Wine Shop products. The concept is to present these products as delectable items of fashion.
Autumn Winter Sale 2007
HN Sleeping Bag Advertisement Winter Sale 2007
HN Sleeping Bag Advertisement Winter Sale 2007
In keeping with previous sale campaigns, we are positioning the Harvey Nichols sale as the ultimate sale that is so desirable that people will be camping out in sleeping bags waiting for it to start.
We are showing a series of glamorous people posing in sleeping bags, fashionistas desperate to be the first to shop for lavish bargains at the Harvey Nichols Sale.
To see exclusive backstage footage from our Autumn/Winter Foodmarket catwalk show here.