Spring Summer 2006
Spring Summer 2006 Brand Campaign
Spring Summer 2006 Brand Campaign
Spring Summer 2006 Brand Campaign
This idea is a powerful expression of the audience's devotion to fashion and devotion to Harvey Nichols as the ultimate fashion store.
The concept presents the fact that a customer wants to have a coveted fashion item now, even though they can't afford it. They will develop a 'savings' strategy to fit with their priorities such as eating beans on toast every day of the month, in order to buy a pair of shoes.
Summer Sale Campaign 2006
Summer Sale 'Catfight Baseball' 2006
Summer Sale 'Catfight Baseball' 2006
Summer Sale 'Catfight Baseball' 2006
In keeping with previous sale campaigns, we are positioning the Harvey Nichols Sale as the ultimate sale that is so desirable that people will be prepared to fight over the fabulous merchandise. This time the concept is about a humorous 'cat fight' - with cats, dressed in Harvey Nichols clothing and accessories, fighting with each other over the merchandise.
The campaign has run in national and local newspapers.
