Advertising

Spring Summer 2008

Fashion Statement Advertisement Spring/Summer 2008 - Menswear
Fashion Statement Advertisement Spring/Summer 2008 - Menswear

Fashion Statement Advertisement Spring/Summer 2008 - Beauty
Fashion Statement Advertisement Spring/Summer 2008 - Beauty

Fashion Statement Advertisement Spring Summer 2008 - Womenswear
Fashion Statement Advertisement Spring Summer 2008 - Womenswear 

The creative idea behind this campaign is to demonstrate the impact that Harvey Nichols products have on other people, and the statement that clothes from Harvey Nichols make about a person.

This impact is physically illustrated by a three metre wide inflatable, specially constructed speech bubbles, which spring from a Harvey Nichols product and literally knock people to the ground.