Escentric Molecules
Perfumery has always been about head-turning. Now, perfumes are about to be turned on their head. For the first time in fragrance history, a major fragrance line is launched as an homage to a single scent ingredient, or an aroma chemical.
The proposition is this: two scents launched simultaneously both containing a single scent ingredient - an aroma chemical. As simple as it sounds, this has never been done before.
The first scent, Escentric 01, is packed full of the aroma chemical Iso E Super and is blended with pink pepper, lime peel and orris incense in a new balance. Moving away from the traditional fragrance formula of top, heart and base notes, Escentric 01 moves quickly from top to bottom and lingers on the base note.
The second scent, Molecule 01 contains only Iso E Super, which on its own is less of an aroma, more an effect. A subtle velvetly woody note vanishes then re-appears after some time. The wearer will notice the impact of the fragrance on other people - Molecule 01 lends radiance to the wearer, giving a pheromonic effect.
The Escentric series is collaboration between the Berlin based perfumer Geza Schoen, and two London operations: ThisCompany, the emotional branding experts and MeCompany, whose graphic work has included Bjork's album sleeves and advertising campaigns for Lancome. Inspired by the mathematical nature of a scent as well as the sensuous side, MeCompany explored this idea in the graphics for Escentric 01, depicting the binary code on the bottle.
As their names suggest, Escentric 01 and Molecule 01 are the first in a series of congruent fragrances. The revolution starts here....
Buy Escentric Molecules online now at our Beauty Shop.
