Atelier des Ors

Storytelling is at the heart of French fragrance brand Atelier Des Ors; "A good perfume acts like Proust’s ‘Madeleine’’", notes Master Perfumer Marie Salamagne. The heritage label sees perfume as a "poetic journey" that should evoke all the senses. The aptly named Maison's use ofgold - from the flecks that swirl inside the glistening nectar to the gilded adornments on the Art Deco-inspired bottles - is designed to signify theexquisite quality of the fragrance, and nod to perfumes historic association with divinity, believes founder Jean-Phillipe Clermont.