Away That Day

AWAY THAT DAY is a premium swimwear brand founded in 2019 by Ingemae, with a mission to create eco-friendly swimwear that never compromises on style.Designed to make you look and feel confident all summer long, each piece blends timeless elegance with a modern, effortless flair. With a deep commitment to sustainable and ethical production, each piece is made in London, Portugal, and Bulgaria using environmentally conscious fabrics to craft durable, high-quality swimwear that’s made to last, season after season. Known for flattering silhouettes, modern cuts, and tonal colour palettes, the brand champions thoughtful design that transcends trends. Swimwear that looks good, feels good, and does good; that’s the essence of AWAY THAT DAY.
Away That DayWomen's Cannes One-Piece Swimsuit£195.00Away That DaySS CANNES ONE PIECE SWIMSUIT£195.00Away That DayWomen's Cannes Bikini Top£63.00Away That DayBT SORRENTO RING HALTER NECK T£48.00Away That DayBT SORRENTO RING HALTER NECK T£48.00Away That DayWomen's Sicily Sarong£55.00Away That DayWomen's Cannes High Leg One-Piece Swimsuit£195.00Away That DaySS CANNES PRINTED ONE PIECE SW£185.00Away That DayWomen's Cannes Bikini Brief£65.00Away That DayBB NAXOS GATHERED BIKINI BOTTO£69.00Away That DayBT FORMENTERA STRPLESS BIKINI£95.00Away That DayWomen's Cannes Bikini Top£63.00Away That DayWomen's Tahiti High-Waisted Bikini Bottoms£80.00Away That DayWomen's Palma Scoop-Neck Bikini Top£95.00Away That DayWomen's Palma Scoop-Neck Bikini Top£95.00Away That DayWomen's Maui High Leg Bikini Bottom£60.00Away That DayWomen's Fiji Brazilian Bikini Bottom£55.00Away That DayWomen's St Barts Floral Long-Sleeve Viscose Shirt£175.00Away That DayWomen's Maldives Viscose Crinkle Oversized-Fit Shirt£135.00Away That DayWomen's Sorrento Bikini Brief£65.00Away That DayWomen's Maui Geometric Print High Leg Bikini Bottom£69.00Away That DayWomen's Cayman Island Bikini Brief£65.00Away That DaySS CANNES ONE PIECE SWIMSUIT£195.00Away That DayWomen's Cannes Geometric Balconette Bikini Top£110.00Away That DayWomen's Sorrento Embellished Bikini Brief£35.00Away That DayWomen's Sorrento Bikini Brief£70.00Away That DayWomen's Palma Scoop-Neck Bikini Top£95.00Away That DayWomen's Fiji Brazilian Bikini Bottom£55.00Away That DayWomen's Fiji Brazilian Bikini Bottom£65.00Away That DayWomen's Cannes Bikini Top£125.00Away That DayWomen's Acapulco Bandeau Bikini Top£38.00Away That DayWomen's Acapulco High-Waisted Lurex Bikini Bottom£38.00Away That DayWomen's Acapulco High-Waisted Lurex Bikini Bottom£38.00Away That DayCU SANTORINI SARONG COVER£69.00Away That DayWomen's Cayman Island Bandeau Bikini£85.00

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Frasers Group Trading Limited (FRN: 980401), trading as ‘Harvey Nichols’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution. Missed payments may affect your credit score and mean your 0% interest plans end. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else.