AWAY THAT DAY is a premium swimwear brand founded in 2019 by Ingemae, with a mission to create eco-friendly swimwear that never compromises on style.Designed to make you look and feel confident all summer long, each piece blends timeless elegance with a modern, effortless flair. With a deep commitment to sustainable and ethical production, each piece is made in London, Portugal, and Bulgaria using environmentally conscious fabrics to craft durable, high-quality swimwear that’s made to last, season after season. Known for flattering silhouettes, modern cuts, and tonal colour palettes, the brand champions thoughtful design that transcends trends. Swimwear that looks good, feels good, and does good; that’s the essence of AWAY THAT DAY.