A cult streetwear brand, since 2005 Billionaire Boys Club has been the uniform of hip hop artists. The brainchild of music producer Pharrell Williams and Japanese designer Nigo, the brand sees a fusion of street culture with the bold graphics and colours of Japanese fashion, to create highly sought-after and limited runs of logo hoodies, T-shirts, joggers, strapback hats, and all your streetwear staples.
