Cosmetic cult brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. A twenty-four month long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 perfumes in 2017. The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history. Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.