Founded in Monte Carlo in 2016, Alex Simone is a young brand of niche perfumes, whose first collection is directly inspired by the elegance and glamour of the French Riviera. The brand’s creator, Eric Rousseau, takes his inspiration from his grandparents, Alex and Simone. Aimed at a discerning scent connoisseur who wants to bypass perfume trends, Alex Simone offers a real return to the roots with its ‘Made in Grasse’ products.