ALEXACHUNG

The original It girl of magazines and street style blogs, Alexa Chung’s eponymous label now sees the style icon translate her encyclopaedic knowledge of fashion into a range of coveted wardrobe must-haves. Launched in 2016, the London-based brand channels Alexa’s personal love of Parisian elegance, NYC edge and British wit into insouciant and easy-to-wear creations.