BALR was founded in 2013 by former professional footballer Demy de Zeeuw and entrepreneurs Juul Manders and Ralph de Geus. Driven by dreams of greatness and success, the Amsterdam-based brand aims to bring the aspirational lifestyle of an athlete to everyone with its modern athleisurewear collections. Look out for logo-emblazoned T-shirts and sweats to step up your casualwear game.
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