As humans, we’re biologically hardwired for love and connection, with most people owning a dog to improve their happiness and provide companionship. In recent years it's been shown that what makes dogs truly remarkable isn’t their intelligence, but their ability to build devoted and affectionate relationships with other species — in short, to love. So it's officially a love story, and one we’re committed to enhancing. We celebrate the essential need for dogs in our lives, creating a brand with a heart and a purpose, alongside stand-out items designed with both human and dog in mind. Our high-quality, socially-conscious accessories (including collars, leads, harnesses, and toys) are designed to look good and do good too.