Boucheron

No one embodies Parisian decadence quite like Boucheron. After winning a gold medal at the exhibition at the 1867 World Fair, the fate of Frederic Boucheron’s namesake jewellery line was set on a path of international acclaim. Boasting an artisan use of colour, cut and craftsmanship, Boucheron showcases a penchant for the dramatic in all its designs. Acquired by the Gucci Group in 2000, the brand has since expanded into the areas of fragrance and eyewear – its signature perfume, Place Vendôme, pays ‘scentsational’ tribute to Boucheron’s flagship address.