Dragon Alliance

Dragon Alliance is a leading performance eyewear and accessories brand renowned for its design innovation. Founded in 1993 in the Californian garage of surf, snowboard and dirt-bike enthusiast Will Howard, the brand is favoured amongst top action-sport athletes for its functional and stylish products; including the frameless snow goggles, which boast Lumalens optimised colour technology, and the MountaineerX sunglasses ideal for alpine climbing, skiing and hiking.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 11am – 7pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday We have made the decision to temporarily close our stores and restaurants. Please read our COO Manju Malhotra's statement regarding COVID-19 here.

Current Easter Opening Hours

Friday 10 April: 10am – 8pm Saturday 11 April: 10am – 8pm Sunday 12 April: CLOSED Monday 13 April: 10am – 8pm Friday 8 May: 10am – 8pm Monday 25 May: 10am – 8pm