Full Frontal Mascara - FENTY BEAUTY
  • Full Frontal Mascara - FENTY BEAUTY
  • Full Frontal Mascara - FENTY BEAUTY
  • Full Frontal Mascara - FENTY BEAUTY
  • Full Frontal Mascara - FENTY BEAUTY


Full Frontal Mascara


Elle International Beauty Awards 2021 winner: Best Mascara.

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumise, lengthen, lift and curl lashes – exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate – whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

£18.4 per 10.00ml

SKU No.: BS797223

Style No.: 797223

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.
For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.
For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Aqua/water/eau, synthetic beeswax, paraffin, palmitic acid, styrene/acrylates/ammonium methacrylate copolymer, stearic acid, butylene glycol, aminomethyl propanediol, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, glyceryl stearate, vp/eicosene copolymer, acacia seyal gum, polybutene, phenoxyethanol, nylon-66, hydroxyethylcellulose, triethoxycaprylylsilane, sodium laureth-12 sulfate, caprylyl glycol, c11-15 pareth-7, potassium sorbate, tetrasodium edta, disodium phosphate, polysorbate 60, silica, bht, sodium phosphate, iron oxides (ci 77499), titanium dioxide (ci 77891).

Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”


Help & Advice


Find out the delivery options for this item.


Returns couldn't be easier.

Find out more


If you're suffering from a sartorial block or need a hand hunting down something extra special, we're here to help.