South Korean label gu_de was launched in 2016, offering a collection of ‘70s-inspired bags and accessories. Founded by Ji Hye Koo, the Seoul-based brand embraces playful detailing from chunky chain-link straps to croc-embossed leather and PVC.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Sunday: 11.30am* – 6pm Monday to Saturday: 10am – 8pm *Browsing from 11.30am – 12pm