Rooted in the Mediterranean, HEREU draws inspiration from the landscape to create designs that evoke nostalgia for Spain. Their modern craftsmanship imagines a better future in which innovation and tradition, the local and the international exist together seamlessly, expressed through functional designs that embody a timeless tradition. HEREU reinterprets artisanal traditions through a personal language influenced by the Spain’s distinct mix of high art, folk tradition, and popular culture.