La Perla Beauty

La Perla is an Italian lingerie brand, first established in 1954 by Ada Masotti and her husband in Bologna. Instilled with a ‘Made in Italy’ heritage, the label is synonymous with ultimate femininity, elegance and sophistication, and for setting trends and breaking boundaries for more than 65 years. Ada’s vision can be charted through decades of societal change. She was forever inspired by the women around her, and as their desires took new forms, so did her designs. Her pioneering, innovative spirit remains with us to this day- and at heart we will always be by women for women. This decade's innovation is inspired by you: a new concept of sustainable luxury – La Perla Beauty.
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