An acronym of its founder’s name, Lug Von Siga was born out of a pertinent desire to explore the romantic determination and strength of the modern woman. Established in 2010 by Gul Agis, the Istanbul-based contemporary womenswear label remains respectful of its rich cultural heritage, focusing on elegant and feminine pieces that appeal to the dynamic nature of modern life. Each collection is intrinsically linked to a different story, incorporating a plentiful mix of enriching prints, striking patterns and intricate embroidery.