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Founded by Luke Roper in 2001, LUKE 1977 is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working-class hero and a bit of a rogue. The brand draws strong influences from the tough elements of its native Birmingham; foundry worker meets fashionista, Luke's taste envelopes all. LUKE 1977's ethos is to put a fashionable twist on any men's garment but without over designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the United Kingdom of Luke.