Velvet Epic Lash Primer - MARC JACOBS BEAUTY
  • Velvet Epic Lash Primer - MARC JACOBS BEAUTY
  • Velvet Epic Lash Primer - MARC JACOBS BEAUTY
  • Velvet Epic Lash Primer - MARC JACOBS BEAUTY
  • Velvet Epic Lash Primer - MARC JACOBS BEAUTY
  • Velvet Epic Lash Primer - MARC JACOBS BEAUTY


Velvet Epic Lash Primer


An ultra-plush lash primer with a conditioning base that maximizes the benefits of your favourite mascara for lashes that look longer, fuller and more dramatic. 

Take your mascara to the next level with Velvet Primer. The creamy, conditioning formula coats your lashes to maximise the benefits of your favourite mascara. Lashes look longer, fuller and more dramatic. The soft-beige colour helps you cover every lash, making it easy to apply evenly from root-to tip. Unlike a traditional white-coloured lash primer, the unique shade helps intensify your mascara and won’t grey it out.

This ultra-plush primer gives you the full treatment for lashes that feel luxuriously soft and healthy, not brittle or dry. It also helps prevent your mascara from flaking. For the most irresistible, over-the-top, false-lash look, this is your go-to step before mascara.

Velvet Noir Major Volume Mascara was born from Marc’s earliest beauty memory of watching his mother use the fibres of a black velvet ribbon to create fuller fringe. Now you can take your mascara to the max with Velvet Primer.

Pro tip: wear the primer overnight. It doubles as a lash mask!

£25 per 10.00ml

SKU No.: BS731659

Style No.: 731659

Before mascara, apply the lash primer until you reach the desired length and volume. Then top with your favourite mascara, (not waiting too long after applying the primer) coating lashes until you can no longer see the primer underneath. For a false-lash look, lightly apply primer to bottom lashes and top with mascara.

At night, apply to bare lashes for a conditioning effect.

Aqua/water/eau, synthetic beeswax, glycerin, jojoba esters, cera carnauba/copernicia cerifera cera (carnauba) wax/cire de carnauba, palmitic acid, stearic acid, aminomethyl propanol, acacia senegal gum, caprylyl glycol, phenoxyethanol, hydroxyethylcellulose, panthenol, vigna radiata seed extract, trifolium pratense  (clover) extract, sodium benzoate, polysorbate 60, disodium phosphate, tocopherol, potassium sorbate, biotinoyl tripeptide-1, sodium phosphate, iron oxides (ci 77491, ci 77492),titanium dioxide (ci 77891).

American designer Marc Jacobs has been at the forefront of fashion ever since the founding of his namesake label in 1986. Championing his belief in breaking rules and pushing boundaries, Marc Jacobs Beauty provides makeup lovers with the tools to dress up their face as much as their body, utilising a winning blend of unexpected textures, eye-catching colours and long-lasting formulas for an attitude-laden look every time.


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