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Franco Moschino created the Moschino brand in 1983 and quickly became known for his quirky, bright and youthful designs. The label, which has since branched out into all elements of fashion and beauty, now also offers a range of fragrances that embody Italian eccentricity. Today Jeremy Scott leads the way with statement prints, bold slogans and an inherent dose of wit. He has also introduced a highly coveted menswear line.