Natural Selection

Inspired by Charles Darwin’s ‘The Origin of the Species’, Natural Selection charts the ascent of man’s smart casual wardrobe. The London-based label was founded in 2009 as a denim brand, but has since evolved into a complete collection of finely crafted essentials. One trait that will never change changed is its commitment to exclusively using Japanese selvedge to make all of its denim jeans and jackets.
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109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 10am – 8pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday Bank Holiday Hours: Monday 6th May - 10am - 8pm Monday 27th May - 10am - 8pm Monday 26th August - 10am - 9pm