Ninety Percent

Launched in 2018, London label Ninety Percent was founded by Para Hamilton and Shafiq Hassan. The duo shares a passion for people and the planet, which is why the brand prioritises sustainability as well as ethical pursuits – 90% of its distributed profits go to charity and the people who make the clothes. The brand also doesn’t believe in trends; that’s why each collection is filled with simple, pared-back essentials that are made for longevity from high-quality fabrics.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Sunday: 11.30am* – 6pm Monday to Saturday: 10am – 8pm *Browsing from 11.30am – 12pm