After founder Valerie Gandury developed breast cancer, she decided to return to school and develop a career in health and wellness. When it came to skincare, Gandury was most interested in efficacy and purify. After custom-blending products for private clients, Odacité was launched. A play on the French word for audacity, Odacité merges results-driven French skincare with green California living (where all products are made). The brand is PETA-certified vegan and cruelty-free, as well as being free from harmful chemicals and toxins.