Launched in 2014 by former editors Kate Zubarieva and Asya Varetsa, Sleeper specialises in premium loungewear for both inside the home and out. The idea of using chic homewear as casual outerwear was so highly regarded by Vogue Italia's editor-in-chief, Franca Sozzani, that Sleeper was named Vogue's brand of the month only a few weeks after it was launched.